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Mid-Autumn Festival Greeting Card for Chiyi Design



Window Display Mockup at Chiyi Design

Chiyi Design

Client: Chiyi Design | Taipei, Taiwan

✷ IDENTITY DESIGN
✷ PRINT DESIGN


Chiyi Design (祈邑設計) is a firm that specializes in identity, spatial, and exhibition design. The client sought a distinctive greeting card for the upcoming Mid-Autumn Festival, and after discussions with Chiyi, we decided on an outer space theme.

Traditional tools used in graphic and interior design were reimagined as space vessels, while imagery such as the moon, mooncakes, and rabbit ears were drawn from the holiday festival.

Additionally, the client aimed to elevate their company's physical visual identity and requested window displays that genuinely reflected their core essence. This led to the creation of the multiverse concept, featuring dynamic hands navigating through various portals. This design symbolizes the diverse talents of the designers at the firm.