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Groove Garden


✷ identity design
✷ motion graphics design 
✷ poster design 

Groove Garden, the signature event, presents an exclusive concert reserved for Universal Music UK staff members. Proudly hosted by the renowned music label, this gathering takes place in a vibrant venue illuminated by soft spotlights, offering a tranquil retreat from the city's hustle and bustle. Here, dedicated staff members converge to relax and immerse themselves in the magic of music.
As rhythmic beats fill the air, the atmosphere brims with energy, sparking impromptu dance and lively conversations. The event serves as an ideal space for celebrating creativity, fostering camaraderie, and embracing the universal language of music within the Universal Music UK family.
Inspired by concert spotlights, the imagery chosen targets individuals within the music industry. These spirals, reminiscent of the captivating beams that animate live stages, symbolize anticipation and excitement, each representing a moment of creativity and pulsating beat in their collective journey. Continuously evolving and in perpetual motion, this dynamic brand identity fosters an environment where everyone is encouraged to embrace the moment, creating unforgettable experiences of joy and camaraderie.







✧ Invitation to Groove Garden ✧